Catalog Management

Catalogs are used to clearly build and organize your products to meet you and your customer's demands, primarily to make sure everyone can quickly find what they are looking for.

Product catalogs are built by assigning attributes (defining characteristics) to products and organizing them into a custom category trees. In the tree structure, you can create categories that nest sub-categories in them. For example, Electronics are a category that can encompasses all the electronics you sell. However, you can also group different types of electronics under that category into smaller logical groups such as, TVs, Cameras, Mobile Phones, etc. This structure is useful for structuring the information in a logical way . With this information we can build navigation and display product pages that dynamically list products based on a selected category.

Catalogs have full translation and SEO support in addition to other necessary dimensions such as stock level management and pricing.

Building a custom category strategy, allows you to leverage your product information to create product-based content in your store. You can dynamically create category pages and include category filters. This will help you to display all your products on a page by category essentially a page that lists all electronics in one place (with details and images). An advanced filter will provide customers with the option to further drill-down either by sub-categories i.e. TVs, Cameras, Mobile Phones for the electronics category or attributes such as size, color and capacity. All in order to help customers to locate the right product with minimal effort.

To keep your catalog dynamic you can include auto-generated pages based on categories and create templates for these dynamic pages. This allows you flexibly support the growth of your product range while maintaining an up-to-date catalog.

Read more if you are responsible for managing product categories, creating marketing content, sales or building your product catalog.

The main benefits of working with the catalog are to pave the way for a smooth shopping journey with well-organized categories that organize and extend your catalog to match your business needs.